What Our Free Digital Diagnostic Actually Checks

Every service we offer starts the same way: a free digital diagnostic, before anyone talks about price or which service you actually need. It takes us about five minutes, it's yours to keep even if you never hire us, and it doesn't come with a sales pitch attached. Here's exactly what's in it.

We built it this way on purpose. Most business owners who reach out don't know they need "an SEO audit" or "a new website" — they just know something isn't converting the way it should. Guessing which fix to buy first is how people end up paying for the wrong thing. The diagnostic exists to answer that question honestly, before you spend a dollar.

What we actually look at

It's not a vague once-over. We check four specific things, in this order, because each one is where a different kind of customer quietly slips away:

• Your website. Does it load fast, is it obvious within a few seconds what you do and where you're located, is there a clear way to contact you, and does it actually work on a phone screen — not just on the desktop it was designed on.
• Your Google presence. Is your Google Business Profile claimed and fully filled out, are your hours, address, and phone number accurate everywhere, and do you actually show up when someone nearby searches for what you do.
• Your reviews. How many you have, how recent they are, and whether you're responding to them — good and bad. Silence on a bad review reads as neglect to anyone comparing you against a competitor with the same star rating.
• Your lead capture. When someone lands on your site or your Google profile already interested, is there an obvious next step — or do they have to dig for your number, get frustrated, and quietly go find someone else.

What you actually get back

At the end, you don't get a generic score out of 100 or a 40-page PDF nobody opens. You get 5 specific improvements, ranked by impact — the ones that would move the needle first, written in plain language, with no jargon and no filler. You can see exactly what that looks like in a real sample report we put together for a fictional dental practice, using the same format we send every real client.

That report is yours whether you hire us or not. If the top fix is something you can do yourself in an afternoon, we'll tell you that too — it costs us nothing to be straight with you, and it's the fastest way to earn the next conversation.

How the three steps actually work

There's no discovery call to book and no form with twelve required fields. Just:

1. Request it. Tell us a bit about your business — takes about 30 seconds.
2. We dig in. We review your website, Google presence, reviews, and lead capture behind the scenes — roughly 5 minutes of actual work on our end, sometimes a little longer if your business has a few moving pieces.
3. You get it. A clear rundown of what's leaking and the top fixes, sent straight to you — no meeting required to receive it.

Why it's actually free

Because most of the time, the honest answer to "what should I fix first" isn't the service we'd make the most money selling you — and we'd rather tell you that upfront than guess and be wrong. If the diagnostic points to a $200 Meta Ads audit instead of a $350 website rebuild, that's what we'll say. If it points to nothing worth paying for right now, we'll say that too. You keep the report either way, and the only thing it costs you is five minutes of telling us about your business.